Cultural strategy and narrative consultancy helping brands and organizations close the gap between what they stand for and how they show up in the world.
WHO THIS IS FOR
The Value-Based Brand
Established, has a product or offering, wants deeper cultural relevance without chasing trends.
Somewhere along the way, the basics get lost.
Organizations and brands chase the next micro-trend or messaging shift to boost engagement — and end up speaking past the very people they're trying to reach.
That happens in the media, in political campaigns, in marketing, and in mission-driven work.
People should be able to see themselves in what they're consuming.
The story has to feel true and honest, not engineered to fit a trend cycle.
The Mission- Based Organization
Nonprofits, think tanks, foundations, civic groups.they have rigorous work but can't make it land beyond insiders.
WHERE I COME IN:
I close the gap between the work you're doing and the world it needs to reach.
ABOUT ALEXANDRA
Alexandra Thompson is the strategist and writer behind About Time Media. She has over a decade of experience working across policy, media, and cultural communications for organizations that are trying to say something that actually matters.
When she's not in client work, you can find her at the dance studio, behind a camera or turntables.