PAST & ONGOING PROJECTS
RUBI (Rural Urban Bridge Initiative) 2025
Role & Work: Digital Strategy — Narrative & Campaign Messaging
RUBI is a national political and economic strategy organization building coalitions across rural and urban America. When I came on as their Digital Strategy & Communications Manager, the work wasn't just about posting — it was about figuring out how a policy-heavy organization could actually reach the people it was built to serve
Results:
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Expanded campaign reach 3× within four months
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Grew digital event attendance from ~150 to 400+ attendees within two months
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Drove 30% engagement increase on Instagram and TikTok within two months of launch
Talk to MIRA 2024
Role & Work: Digital Strategy — Narrative & Campaign Messaging
Talk to Mira is a fast-scaling health media startup at the intersection of health, culture, and policy. As Research Analyst and Editor, I helped build the content infrastructure that let the organization grow without losing coherence — developing workflows, leading a team of analysts, and making sure the editorial output was sharp enough to earn readers and build trust.
Results:
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Generated 4,000+ monthly readers through SEO-driven editorial content
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Doubled editorial output leading a collaborative publishing initiative with 12 analysts
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Increased social engagement 25% year-over-year through cross-platform content campaigns